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Sheelagh Wylie
Director of Global Sales
E-mail:
sheelagh@traveladvocates.com
Sheelagh’s experience in tourism marketing and sales for attractions, destinations and shopping tourism venues spans almost 20 years. Prior to joining TravelAdvocates, Sheelagh was Director of Tourism and Groups at Xanadu Meadowlands where she was responsible for pre-open marketing of the ultimate experiential entertainment, shopping and dining destination. Xanadu Meadowlands was scheduled to open in 2009 in the heart of the NY/NJ metropolitan region, just 20 minutes from Times Square in East Rutherford, New Jersey.
While Sheelagh has always been an avid traveler and shopper, her interest in working in the travel industry didn’t start until her first full time job in publishing at American Heritage Magazine. While at American Heritage Magazine, Sheelagh coordinated the production of advertorials featuring travel stories about historic destinations throughout the United States. Most of the clients that Sheelagh worked with were state tourism offices or CVBs which sparked her interest in working with travel destinations.
From American Heritage, she went on to destination marketing and sales at the Northern Ireland Tourist Board where she was the Travel Trade Manager for the US. Following Northern Ireland, Sheelagh went on to the New Jersey Division of Travel & Tourism where she served as the International Marketing Manager and later, the Manager of Product Development, Sales and Outreach. After New Jersey Tourism, she was tourism marketing consultant to The Mall at Short Hills, one of the New York/New Jersey metro region’s preeminent shopping destinations. After several years consulting, Sheelagh started as Trade Sales Manager for Madame Tussauds New York and ultimately became the Director of Sales USA for Merlin Entertainments Groups’ Midway Attractions, including Madame Tussauds attractions in New York, Las Vegas, Washington D.C., Hollywood and the Legoland Discovery Center in Schaumburg, IL.
After living for many years in Hoboken, New Jersey, known as the birthplace of Frank Sinatra, Sheelagh now lives with her family in Weehawken, New Jersey very near to the site of the famous 1804 duel between Alexander Hamilton and Aaron Burr. Hamilton and Burr had agreed to take the duel to Weehawken because dueling had been outlawed in New York City. Hamilton was shot by Burr and died the next afternoon after taking the ferry to the shores of Manhattan. Hamilton’s son Philip died 3 years prior in 1801, also as the result of a duel in Weehawken. Likely due to the humorous sound of its name, Weehawken is referred to in multiple Dr. Seuss stories, most notably
The Lorax.
Sheelagh graduated from Rutgers University with a Bachelors degree in Political Science and Spanish.
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